The development of foil and new practices: should you expand your offering?

Over the past decade, foiling has revolutionized water sports, bringing a new dynamic to existing practices and opening up unprecedented opportunities for water sports centers and professional rental companies. Whether it's wingfoiling, e-foiling, or SUP foiling, this technology is attracting a growing number of enthusiasts seeking thrills and innovation. But should you integrate these new practices into your rental offering? Let's analyze together the challenges and opportunities of foiling in the context of a professional activity.

1. The foil: a revolution in water sports

The foil, or hydrofoil, is a submerged fin which, thanks to its hydrodynamic profile, generates lift allowing the board to rise above the water. This phenomenon drastically reduces resistance and allows for a smooth, fast and silent glide. Already well established in kitesurfing and windsurfing, the foil has become more democratic with the arrival of the wingfoil , the SUP foil , the e-foil , and even the foil towed by boat.

This diversification has made it possible to open the practice to a wider public, notably thanks to motorized versions (e-foil) which do not require specific wind or wave conditions.

Why is foil so attractive?

New sensations : ultra-smooth glide and a feeling of flying above the water.
Versatility : suitable for use at sea, on lakes and rivers.
Increasing accessibility : thanks to the rise of equipment adapted for beginners.
Fewer weather constraints : particularly with wingfoil and e-foil which allow you to sail in more varied conditions.
The development of foil and new practices: should you expand your offering?

2. Should you offer foiling in your water sports center?

Integrating foil into a rental offer can be an opportunity provided that several criteria are assessed: local demand, investment cost, training and safety.

a) Analyze the request

Foiling primarily attracts experienced riders, but its accessibility is improving. Before investing, it's essential to assess your customer's interest based on your geographic area.

Are there any advanced water sports enthusiasts in your area?
Is your center located in an area with suitable conditions (wind, swell, calm water for e-foil)?
Are your customers willing to pay a premium price for these new sensations?

b) The initial investment

The cost of the equipment is a major obstacle. An e-foil can cost between €7,000 and €15,000 , while a complete wingfoil set ranges from €2,500 to €4,000 . A return on investment is possible if the offer is well positioned.

Some options to optimize the investment:

Offer foiling only in supervised courses to limit damage to the equipment.
Offer high-priced subscription or premium session plans.
Rent equipment in partnership with brands to test demand before buying in bulk.

c) Safety and supervision

Foiling involves higher speeds and an increased risk of falls and cuts. Training your team is essential before offering this activity.

Plan introductory courses with a qualified instructor.
Enforce the wearing of helmets, impact vests and suitable suits.
Establish safe navigation zones to avoid conflicts of use with other users.

The development of foil and new practices: should you expand your offering?

3. What foil disciplines do you offer for rental?

Depending on your location and your clientele, you can choose to integrate different foil disciplines:

a) Wingfoil

Ideal for windy spots.
Usually rented with a complete package (board, foil and wing).
Suitable for those who already have a basic knowledge of board sports (kite, windsurf, SUP).

b) E-foil

Most accessible solution for the general public.
Requires a calm body of water (lake, bay, lagoon).
Can be rented at a premium rate (~100-150€/h).
Ideal for VIP or team-building experiences.

c) SUP foil

Allows you to surf even small waves.
Less expensive investment.
Can be combined with classic SUP offers to diversify the offer.

d) Towed foil (wakefoil)

Suitable for centers offering boat or jet ski.
Allows you to exploit conditions without waves or wind.
Requires specific training.

4. Strategies for integrating foil into your offering

If you're looking to expand your offering with foil, here are some effective approaches:

a) Test demand before investing

Organize discovery days with temporarily rented equipment.
Observe customer feedback and adjust your offering accordingly.

b) Highlight the premium experience

Foiling attracts an audience looking for exclusive sensations and ready to pay for a unique experience.

Create VIP packages with personalized coaching.
Highlight foil in your communication to attract fans of new products.

c) Train your team

A competent and passionate staff is the key to success.
Invest in training courses for your instructors.

d) Establish partnerships

Work with foil brands to get preferential rates.
Collaborate with local influencers or athletes to promote the activity.
The development of foil and new practices: should you expand your offering?

Conclusion: Foil, a winning bet?

Integrating foiling into your rental offering can be a powerful growth lever , provided the investment and management are well structured. It is aimed at customers looking for thrills and new experiences, and allows you to stand out from the competition.

If your spot and your audience are suitable, then yes, expanding your offering with foil is an opportunity not to be missed . However, a thorough analysis and a tailored strategy are essential to ensure the profitability and success of this diversification.

So, ready to make your business fly? 🚀